- What was the key NEW concept you learned from the webinar materials
I select the webinar about the reputation across social referral. This webinar show us how to promote your hotel brand online thanks to advocates and influencers, through digital channels and social media such as Instagram, Facebook, twitter and so on. The goal is to attract new people from all around the world and improve the guest satisfaction. Indeed, people are look for a unique and incredible experience. That's why, currently people look different websites and comments before to book something. It is really important to have people who can represent and promote your hotel.
- Why is this key concept important to hoteliers
It is important to understand the importance of the advocates and influencers because they help hoteliers to increase their visibility, improve their offer, services and create demand.
The new generation is very sensitive to social networks. Moreover, if you understand the guest's expectation, you could improve your offer and strategy toward your customer to attract them. If their experiences is good, they could share their experiences across comments on blogs, websites and so on and your brand image will increase.
The new generation is very sensitive to social networks. Moreover, if you understand the guest's expectation, you could improve your offer and strategy toward your customer to attract them. If their experiences is good, they could share their experiences across comments on blogs, websites and so on and your brand image will increase.
Today, the brand image is really important on the social media. that's why, the digital take an important place on the hoteliers's job.
- How can this key concept improve the quality of the guest experience
This concept can improve the quality of the guest experience because we can analyze the comments from the influencers and advocates and the comments posted on their post on social medias.
Every guest can be an advocate or influencer able to offer fantastic guest experience to every people interesting by your hotel. Obviously, if your brand image is bad, the advocate and influencers don't help you to improve your image. That's why, more the guests feedback will be great and more they could improve the quality of the guest experience.
Every guest can be an advocate or influencer able to offer fantastic guest experience to every people interesting by your hotel. Obviously, if your brand image is bad, the advocate and influencers don't help you to improve your image. That's why, more the guests feedback will be great and more they could improve the quality of the guest experience.
I use this website like additional source to understand this concept because it resumes perfectly the situation of the hospitality industry about the importance of the social media and influencers to improve the reputation of your brand.
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