Responsive Web design - Sofitel Chicago

Hi everybody,

 

Please make me the pleasure to click on this below: 👌

 

You will find the new website of the Sofitel Chicago made with a responsive web design.

 

Here below again, a picture of the home page:

 

 

 

Mobile site:

 

 

 

 

 

 

Preparation of the class work

 

http://www.sofitel.com/fr/hotel-2993-sofitel-chicago-magnificent-mile/index.shtml

RWD - Responsive Web Design

 

Definition of RWD:

 

The responsive web design is a technique which allows to a web content to adapt itself to the visual platform used for watching it.

Indeed, it is thanks to this technique that we can see the same web content on different platforms such as tablets, laptop, smartphone and TV.
Each platforms don't have the same technical caracteristics, that's why the responsive web design helps the computer engineer to display their web content on several platform.

As for example, the responsive web design allows to modify the width of a picture or to display a content on one column instead of three on the computer version.

 

Multichannel Marketing

Comparison of Two travel paths

Hi everyone,

this is an example of two different travel paths which could help you in the comprehension of this subject across strong examples.

Good reading and see you soon!!

Traveler's path to online purchase

Definition of " Customer's path to online purchase":

The customer's path to online purchase is the online path of a guest between the begining of its interest for a product until its purchase.

Indeed, during all this time, there are several key moments which are important in the decision-making before the purchase. This path shows the differents marketing tools which inspired and helpt the guest to purchase the product.

This path is completely independant according to the location market, the size of the brand as well as the kind of industry. Obviously, each country and civilization don't have the same habits and thought than their neighbor.

That's why, nowadays some companies use analytic tools and statistics to determine the online path of their guests as well as their habits. Thanks to that, they can improve their customer relationship and provide a better approach to attract people to consume and purchase.

 

 

The stages of the customer purchase path are the awareness, the consideration, the interest, the preference and the purchase.
First of all, the awareness represents the moment where the guests are able that they need something in their life. This is the idea which launch the process.
Then, there is the consideration. This is the step where you looking for brands or products which could correspond to your needs.
The interest is a step a little bit more detailed of the consideration. That means that you have selected some products or brands but that you are not sure of your choice. That's why, you looking for the differences between each one to do the best choice.
Before to purchase, you have to do your final choice. That's why, after to think and analyse the pros and cons, you determine a preference for a specific product or brand.
To conclude, the final stage is the purchase. It doesn't include only the purchase but also all the key questions that which will determine your choice final, that is to say: the price, availability of product, quality, feedback of previous customer and so on.

 

Smartphone and mobile guest service

 

Hi Everybody!!

 

Let me to show you my personal vision of the mobile guest service across real example!

Click on the link below to view my slideshare.

 

Good lecture!

 

Amazon Go Retail experience

Describe Amazon Go retail experience. How might it affect the hospitality industry? Give 3 examples.

Amazon Go is a new concept soon launched by Amazon.

It offers a new experience to purchase something without to pay at the end of your shopping.

Indeed, The concept is enough simple. Thanks to your Amazon count, you can do your shopping in the supermarket for example simply in choosing your product and in scanning an application at the entrance of the shop.
When you download this application at the beginning, this one recognize you and connect you to your amazon profil. It allows you to save time if there is lot of people in the shop because you don't need to pay your purchases at the end oh your shopping to a cashier.

Indeed, your mobile across the application downloaded before scan automatically the product than you chose and took. At the end of your shopping, all these articles are automatically send to your amazon count and then debit. At any moments of your shopping you had to lose time in waiting your turn to pay at the cash register.

I think that this concept is revolutionary and will develop in the near future. Moreover, it could be improve according to the feedback of the guests and the different expectations.

 

How might it affect the hospitality industry? 

- First of all, it affects positively the hospitality industry with an innovative concept which improve the purchase experience. Indeed, thanks to this concept, you change the mindset of the guests. No cashier, no wait, no payment, so everything is easier. In fact, you incite the people to purchase more instinctively and without any additional conditions. I think that people will see less their budget and that this concept will improve the consumption of customers.

 

- Then, Amazon Go provides numerous ways of improvement for the future. Indeed, this version is still basic for the moment but it obviously the goal to begin. If you give everything from the beginning, the interest doesn't last a long time. That's why, it is important to keep some innovations to develop for the future. As for example, you could adjust you database according to the previous purchase of your customer to recommand after some product which could interesting for your guests. It is also a ways to push the customer to purchase more and consume.

 

- To conclude, for me there is a negative aspect for the hospitality industry. Indeed, the goal of hotels to improve the guest experience is a customized service across also personalized guests contact. With this kind of concept, you loose a little bit this relation that you created before with your guests because they are more free to do and go as they want without any conditions. For me, this innovation is really relevant and interesting for few commerce areas but not especially for the hospitality industry. But, it can be adapt with less freedom of customer and more contact and relation with them. The principle is good but be careful to use it correctly according the different industry. Each industry doesn't have the same expectations and needs.

Chatbot comparison

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