Amazon Go Retail experience

Describe Amazon Go retail experience. How might it affect the hospitality industry? Give 3 examples.

Amazon Go is a new concept soon launched by Amazon.

It offers a new experience to purchase something without to pay at the end of your shopping.

Indeed, The concept is enough simple. Thanks to your Amazon count, you can do your shopping in the supermarket for example simply in choosing your product and in scanning an application at the entrance of the shop.
When you download this application at the beginning, this one recognize you and connect you to your amazon profil. It allows you to save time if there is lot of people in the shop because you don't need to pay your purchases at the end oh your shopping to a cashier.

Indeed, your mobile across the application downloaded before scan automatically the product than you chose and took. At the end of your shopping, all these articles are automatically send to your amazon count and then debit. At any moments of your shopping you had to lose time in waiting your turn to pay at the cash register.

I think that this concept is revolutionary and will develop in the near future. Moreover, it could be improve according to the feedback of the guests and the different expectations.

 

How might it affect the hospitality industry? 

- First of all, it affects positively the hospitality industry with an innovative concept which improve the purchase experience. Indeed, thanks to this concept, you change the mindset of the guests. No cashier, no wait, no payment, so everything is easier. In fact, you incite the people to purchase more instinctively and without any additional conditions. I think that people will see less their budget and that this concept will improve the consumption of customers.

 

- Then, Amazon Go provides numerous ways of improvement for the future. Indeed, this version is still basic for the moment but it obviously the goal to begin. If you give everything from the beginning, the interest doesn't last a long time. That's why, it is important to keep some innovations to develop for the future. As for example, you could adjust you database according to the previous purchase of your customer to recommand after some product which could interesting for your guests. It is also a ways to push the customer to purchase more and consume.

 

- To conclude, for me there is a negative aspect for the hospitality industry. Indeed, the goal of hotels to improve the guest experience is a customized service across also personalized guests contact. With this kind of concept, you loose a little bit this relation that you created before with your guests because they are more free to do and go as they want without any conditions. For me, this innovation is really relevant and interesting for few commerce areas but not especially for the hospitality industry. But, it can be adapt with less freedom of customer and more contact and relation with them. The principle is good but be careful to use it correctly according the different industry. Each industry doesn't have the same expectations and needs.