AI + Predictive Data

Hi everybody,

This is our presentation about the last uber technology : THE DRIVELESS CAR.

I let you to show this presentation to discuss later together about that.

Thank you for following me and see you later ;)

 

 

IFTT:

 

It is a platform which gather all your social medias where you have a personal account. You have simply to create an account on the IFTT platform and it find for you all your social medias that you already own thanks to your email adress.

The goal is to allow you to post something on several social medias at the same time without to come on each one. It can allow you also to filter some subject or something that you are interesting and to provide you after more information about that on all your social medias.

 

New tool of local experience for AirBnB guests

Hi everybody,

 

I'm really glad to present you our new creative tool in partner with AirBnB to make you feel happy to live a local experience through this app!!

 

 

I choose to test Twitter because I never use this social media before today and I was curious to know more about it.
Twitter is social media which allows to post immediate message or thought called "tweet". The goal is to exprime itself about its actual thought like a blog. It is a good idea to do the buzz or to show or say something in particular. That's why, the celebrities use so much this tool for example. Everybody can use this tool, mainly when you need for communication or marketing.
Nevertheless, Twitter is really exposed to the media, press and everybody who use twitter. So, the private life is not really secured and it is not the goal even if this social media doesn't have for main goal to incite people to comment.
For my opinion, I'm not interesting to use this tool because for my career or my private life, I don't need to use this tool. Moreover, I don't want to be exposed my life in front of everybody.
I'm not a fan even on Facebook to tell my life to everybody on the social media except some pictures which are less judged than quotes or tweets.

Atypical Partnerships

 

Created using Visme. An easy-to-use Infographic Maker.

 

 

The hospitality industry should create and promote non-traditional collaborations to develop a new concept of tourism across the different examples that we have seen together previously. Nowadays, the guests always expect new concept or trends to live a new experience and enjoy it.

It 's thanks to these new trends that our industry develop itself and create a new image of our industry. Now, technologies take an important part of the guest's satisfaction. That's why, the digital is more and more used in the hospitality industry.

Obviously, when people are satisfied of their experiences thanks to these new concepts and trends, the guests recommend your hotel or company towards people. At this moment, your brand image increase as well as your revenue and you can be satisfied to have created a new trend.

Augmented reality - Virtual reality

1) Augmented reality:  is the association between something of real and something of virtual. The goal is to link the both to create a content called "augmented reality".

For example, you can add a sound or a virtual image on your personal picture to improve the perception of this. It is often used for the video games, the cinema and at the TV.

 

 

2) Virtual reality: is the creation of an imaginary environment or the reproduction of a well-know or similar environment. This virtual environment is created by computers or softwares to provide to the users the availability to interact in its environment. The goal is to allow to the users of this technology to live a special experience across an numerical environment.

 

 

3) What is the difference in the 2 users experiences:

Augmented reality adds something of numerical to the reality to enhance the perception of the real life and improve it in appealing our senses across an image, a sound or flavor. Whereas, the virtual reality doesn't have a real link with the real world except the creation of real life simulation to allow to the users to live a unique experience.

 

4) What is Google cardboard? Why is it important?

Google cardboard is virtual reality mask develop by Google. It is customizable according to the preferences of the users. You have to use the cardboard applications on your phone to use it and according to the application, there are different contents. You have to put your phone in the back of the viewer and to run the application to see the content.

C'est ton coin!!

Hi Guys,

Please find attach the new amazing app to find items: C'EST TON COIN

It's really easy to use on the mobile app with Geo fencing!
Let's share and fuuuuun !

 

 

Cest ton-coin de Isabelle Da Ros Coune

Wereable tech

Responsive Web design - Sofitel Chicago

Hi everybody,

 

Please make me the pleasure to click on this below: 👌

 

You will find the new website of the Sofitel Chicago made with a responsive web design.

 

Here below again, a picture of the home page:

 

 

 

Mobile site:

 

 

 

 

 

 

Preparation of the class work

 

http://www.sofitel.com/fr/hotel-2993-sofitel-chicago-magnificent-mile/index.shtml

RWD - Responsive Web Design

 

Definition of RWD:

 

The responsive web design is a technique which allows to a web content to adapt itself to the visual platform used for watching it.

Indeed, it is thanks to this technique that we can see the same web content on different platforms such as tablets, laptop, smartphone and TV.
Each platforms don't have the same technical caracteristics, that's why the responsive web design helps the computer engineer to display their web content on several platform.

As for example, the responsive web design allows to modify the width of a picture or to display a content on one column instead of three on the computer version.

 

Multichannel Marketing

Comparison of Two travel paths

Hi everyone,

this is an example of two different travel paths which could help you in the comprehension of this subject across strong examples.

Good reading and see you soon!!

Traveler's path to online purchase

Definition of " Customer's path to online purchase":

The customer's path to online purchase is the online path of a guest between the begining of its interest for a product until its purchase.

Indeed, during all this time, there are several key moments which are important in the decision-making before the purchase. This path shows the differents marketing tools which inspired and helpt the guest to purchase the product.

This path is completely independant according to the location market, the size of the brand as well as the kind of industry. Obviously, each country and civilization don't have the same habits and thought than their neighbor.

That's why, nowadays some companies use analytic tools and statistics to determine the online path of their guests as well as their habits. Thanks to that, they can improve their customer relationship and provide a better approach to attract people to consume and purchase.

 

 

The stages of the customer purchase path are the awareness, the consideration, the interest, the preference and the purchase.
First of all, the awareness represents the moment where the guests are able that they need something in their life. This is the idea which launch the process.
Then, there is the consideration. This is the step where you looking for brands or products which could correspond to your needs.
The interest is a step a little bit more detailed of the consideration. That means that you have selected some products or brands but that you are not sure of your choice. That's why, you looking for the differences between each one to do the best choice.
Before to purchase, you have to do your final choice. That's why, after to think and analyse the pros and cons, you determine a preference for a specific product or brand.
To conclude, the final stage is the purchase. It doesn't include only the purchase but also all the key questions that which will determine your choice final, that is to say: the price, availability of product, quality, feedback of previous customer and so on.

 

Smartphone and mobile guest service

 

Hi Everybody!!

 

Let me to show you my personal vision of the mobile guest service across real example!

Click on the link below to view my slideshare.

 

Good lecture!

 

Amazon Go Retail experience

Describe Amazon Go retail experience. How might it affect the hospitality industry? Give 3 examples.

Amazon Go is a new concept soon launched by Amazon.

It offers a new experience to purchase something without to pay at the end of your shopping.

Indeed, The concept is enough simple. Thanks to your Amazon count, you can do your shopping in the supermarket for example simply in choosing your product and in scanning an application at the entrance of the shop.
When you download this application at the beginning, this one recognize you and connect you to your amazon profil. It allows you to save time if there is lot of people in the shop because you don't need to pay your purchases at the end oh your shopping to a cashier.

Indeed, your mobile across the application downloaded before scan automatically the product than you chose and took. At the end of your shopping, all these articles are automatically send to your amazon count and then debit. At any moments of your shopping you had to lose time in waiting your turn to pay at the cash register.

I think that this concept is revolutionary and will develop in the near future. Moreover, it could be improve according to the feedback of the guests and the different expectations.

 

How might it affect the hospitality industry? 

- First of all, it affects positively the hospitality industry with an innovative concept which improve the purchase experience. Indeed, thanks to this concept, you change the mindset of the guests. No cashier, no wait, no payment, so everything is easier. In fact, you incite the people to purchase more instinctively and without any additional conditions. I think that people will see less their budget and that this concept will improve the consumption of customers.

 

- Then, Amazon Go provides numerous ways of improvement for the future. Indeed, this version is still basic for the moment but it obviously the goal to begin. If you give everything from the beginning, the interest doesn't last a long time. That's why, it is important to keep some innovations to develop for the future. As for example, you could adjust you database according to the previous purchase of your customer to recommand after some product which could interesting for your guests. It is also a ways to push the customer to purchase more and consume.

 

- To conclude, for me there is a negative aspect for the hospitality industry. Indeed, the goal of hotels to improve the guest experience is a customized service across also personalized guests contact. With this kind of concept, you loose a little bit this relation that you created before with your guests because they are more free to do and go as they want without any conditions. For me, this innovation is really relevant and interesting for few commerce areas but not especially for the hospitality industry. But, it can be adapt with less freedom of customer and more contact and relation with them. The principle is good but be careful to use it correctly according the different industry. Each industry doesn't have the same expectations and needs.

Chatbot comparison

Digital Active Certificate

I'm very happy to announce you my new certificate in Digital Delivered today!!